Marketing Manager Jobs in Maryland
A Marketing Manager in the hospitality industry is in charge of promoting the hotel, resort, or restaurant's brand image and services to attract potential customers. They develop and implement strategic marketing plans, manage advertising campaigns, conduct market research, and analyze market trends to maximize profits. They also work closely with the sales team to generate revenue, create promotional materials and oversee social media platforms. Their role includes maintaining relationships with clients and addressing their needs effectively to ensure customer satisfaction. It's vital for them to stay updated on the latest digital marketing trends and hospitality industry developments.
Key skills include strong communication, creativity, analytical thinking, and leadership. Proficiency in digital marketing tools and platforms like Google Analytics and SEO is often required. Furthermore, they need to have excellent project management skills and a deep understanding of customer service. While a bachelor's degree in marketing or a related field is often required, certifications like Certified Hospitality Marketing Executive (CHME) or Certified Trade Show Marketer (CTSM) can be advantageous. Prior to becoming a Marketing Manager, individuals may have roles such as Marketing Coordinator, Marketing Specialist, or Sales Representative.
JOB SUMMARY: The Casino Marketing Manager is responsible for managing the activities of the Casino VIP Host team....
Demographic Data for Maryland
Moving to Maryland? Find some basic demographic data about Maryland below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Maryland
Highest Education Level
Marketing Managers in Maryland offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Market Planning
- Collaboration
- Photography
- Adobe
- Email Marketing
- Marketing Communications
- Integrated Marketing
- Adobe Creative Suite
- Strategic Marketing
- Brand Development
- Social Media Management
- Creative Direction
- Press Releases
- Direct Mail
- Brand Marketing
- Content Development
- Email Campaigns
- Campaign Planning
- Brand Identity
- Marketing Campaigns
- Hootsuite
- Branding
- Reputation Management
- Influencer Marketing
- Canva
- Google Ads
- Hotel Operations
- Group Sales
- Hotel Sales
- Hotel Management
- OpenTable
- Hospitality Management
- Delphi
- Catering
- Marketing Strategies
- Cash Management
- Digital Marketing
- Business Administration
- Budget Forecasting
- Media
- Sales & Marketing
- Forecasting
- Public Relations
- Strategy Development
- Collections
- Distribution
- Decision Making
- Finance
- Implementation
- Driving
- Written Communication
- Presentation
- Events
- Budgets
- Reporting
- Inventory Management
- Policy Development
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Problem Solving
- Project Management
- Sales
- Time Management
- Microsoft Excel
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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