Marketing Manager- Eataly Boston

Job Description

JOB OVERVIEW

The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing. Manages the in-store Marketing team.

• Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales

• Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects

• Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals

• Ensures in-store communication is up to standards and follows the brand guidelines

• On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters,..) and oversees in-store installations (signage, VM, etc)

• On occasion produces store-related social media images when needed

• Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates

• Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events

• Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content

• Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities

• Analyzes performance and reports progress to senior leadership on a weekly basis

• Keeps track of marketing spent on provided system, staying within defined budget

• Performs other duties as required or assigned

Salary Range for this role: $85k-$95k