Marketing Manager

3 years

Part-Time Creative & Marketing Manager Shiraz Kitchen & Wine Bar | Chelsea, NYC (primary) + White Plains, NY

Shiraz Kitchen is a Persian-Mediterranean restaurant operating under the Define Hospitality philosophy, with locations in Chelsea (111 W 17th St) and White Plains (80 Mamaroneck Ave). The White Plains location holds a MICHELIN Bib Gourmand and a New York Times "Very Good" rating. Both locations hold the Wine Spectator Award of Excellence.

Reporting to the Chef-Owner, the Creative & Marketing Manager drives awareness and revenue across both restaurants and our catering and private events business. This is a hands-on role for someone who can concept, design, write, and execute end to end. It is not a brief-to-agency role.

RESPONSIBILITIES:

• Digital Marketing & Content
  • Plan and produce content across Instagram, TikTok, and emerging platforms for both locations, with a clear point of view per audience
  • Concept, shoot, and edit photo, reels, statics, and carousel posts on-site at the restaurants
  • Build and send email newsletters and catering outreach flows, applying email design best practices
  • Maintain and update website content (Shopify), including menu pages, blog posts, landing pages, and seasonal campaigns
  • Support photoshoots with moodboards, food styling concepts, and shot lists
• Brand & Design
  • Hold the line on the brand's editorial tone, photography style, and typography across every touchpoint
  • Design promotional collateral for in-restaurant use, including menu inserts, posters, table cards, and gift cards
  • Stay current on hospitality and design trends and bring strong opinions on what fits our brand
• Catering & Private Events
  • Build and run the marketing pipeline for corporate catering and private events
  • Create sales-supporting collateral, pitch decks, and proposal templates
  • Nurture leads through email and follow-up sequences
• Performance & Project Management
  • Track campaign and content performance, then adjust based on what is actually working
  • Manage timelines and deliverables across both locations
  • Coordinate with the chef, GM, and operations team on launches, menu changes, and events

REQUIREMENTS:

• 3+ years of marketing and design experience, ideally in hospitality, food, or wine
• Strong portfolio across social, email, and web
• Proficiency in Canva or Adobe Creative Suite, Figma, and CapCut or similar video tools
• Comfortable with Shopify, Meta Business Suite, and Google Analytics
• Sharp writing voice that can match our editorial tone, which is warm, direct, and free of fluff
• Eye for food and restaurant photography, with confidence shooting on iPhone during service without slowing the floor
• Available a minimum of 20 hours per week on-site, primarily at our Chelsea location, with occasional visits to White Plains for shoots and events. This is not a remote role.
• Reliable, punctual, and able to commit to a consistent weekly schedule

BONUS:

• Experience with Klaviyo or HubSpot
• Working knowledge of SEO, structured data, and schema basics
• Experience marketing catering or private events
• Interest in Persian food, wine, or hospitality culture

BENEFITS:

• Employee dining program at both locations
• Flexible scheduling around the 20 weekly hours
• Real growth path into a senior brand role as the business expands

COMPENSATION: $25.00$30.00 hourly, based on experience

TO APPLY: Send a short note about why this fits, links to social accounts or websites you have run, and three pieces of work you are proud of.

Compensation: Hourly ($25.00 - $30.00)

Ability to manage multiple projects simultaneously

Strong Communication Skills

Creativity in Content Creation

Attention to Detail

Ability to Work Under Pressure

Time Management Skills

Collaboration With Team Members

Adaptability to Changing Environments

Customer Service Orientation

Networking skills

Strategic Thinking

Analytical Skills for Marketing Performance

Understanding of Target Audience

Ability to Engage With Community

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